SEO & AI search guides for people doing the work

A ranking Reddit thread can be a place to participate, a source of customer research, or evidence that a better page needs to exist. Here’s how to tell which.

Your test and control pages do not need to be identical. They need to be comparable before the test and likely to respond similarly if nothing changes.

Test SEO changes against comparable pages that stay unchanged so you can separate the impact of your work from seasonality, algorithm updates, and normal search volatility.

Use the pages already ranking to understand what the search requires, then build an article around the questions the reader actually needs answered.

Inventory one competitor and one part of their site to see where they have invested, how they structure the topic, and where deeper analysis is actually worth your time.

Find the sites and pages AI answers rely on for the questions that matter to you, then use those patterns to decide what to create, update, or influence.

Write title tags that match search intent, earn the click, and fit the space Google actually gives you on desktop and mobile.

Put the answer first so it’s easier for people to find and for AI systems to extract and cite.

Before you create or optimize a page, look at what already ranks. The mix of pages, features, and formats tells you what Google currently understands people want from the query.

Search now happens across Google, AI answers, Reddit, YouTube, and other surfaces. Here’s what actually changed, what did not, and where SEO work needs to change with it.