Tools I built for my own SEO work
Serpish is Emily — fifteen years in SEO, in-house and agency, and a long-running curiosity about how search works and where it’s going. This is where I share what comes out of that: tools built for real problems, experiments, research, and ideas. If something helps me do better work, it might help you too.
About the tools
Most Serpish tools start with something I need for my own work: a problem I’m trying to solve, a repetitive task I want to make easier, or an idea I want to test.
I build them, use them, and keep working on the ones that prove useful. I share them here because they might make someone else’s work a little easier too.
Some tools are free. Others may have paid features when they rely on data or services that cost money to run. The goal isn’t to build as many tools as possible. It’s to build useful ones.
Consulting
I take on a small number of SEO consulting engagements, usually where the work is closer to strategy than to execution: figuring out which channels are worth the effort, what to test next, and what to stop doing.
Availability is limited and I am not always taking new work. If it sounds like a fit, email [PLACEHOLDER] and tell me what you are trying to move.
Get new Serpish things, when they’re ready.
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