Practical guides for modern SEO.
Step-by-step help for researching, analyzing and improving search visibility, from traditional search to AI discovery.
How to check whether AI answers mention your brand
There is no position to track and no ranking report. Here is how to find out whether you appear, and what changes it.
YouTube titles and the first thirty seconds
YouTube is not looking for the most relevant video. It is looking for the one that will keep this person watching, and that changes what to work on.
How to find the Reddit threads that already rank for your topic
The threads worth your attention are the ones Google has already chosen. Here is how to find them and what to do once you have.
How to run an SEO split test with a control group
Most SEO changes are never tested, and most that are tested are measured wrongly. The fix is a control group and the patience to wait.
How to write title tags that fit the results page
Most title advice ignores the one constraint that decides whether your title survives: the width Google will actually render.
What actually changed about search, and what did not
Discovery moved across several surfaces at once. Most of the advice about it is either panic or denial, and neither is useful for deciding what to do on Monday.
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