Search looks different now.
Tools I built to solve problems in my own SEO and AI search work—from content and research to visibility, analysis, and testing.
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title and meta writer
The work
Built around the work.
Write
AI Writers
Create structured content at scale. Six writers that work from the page, its intent and what already ranks — not from a blank prompt.
Research
Research & Discovery
Find where and how things actually show up. Real questions, the conversations that matter for search, and whether AI answers mention you.
Test
SEO Testing
Find out whether the change worked. A real control group, an honest measurement, and what a position move is actually worth.
Start here
Popular tools
Guides
Guides for doing modern SEO work.
Research
Things I’m testing and learning about search.
First studies are in progress.
About SERPish
Built to test, what actually works
I’m Emily Yetzer. I’ve spent fifteen years in SEO, from the technical foundations of how sites are built and discovered to the content people find when they get there. SERPish is where I keep learning, building, and testing. I use it to experiment across search, AI discovery, content, automation, and development, then share what proves useful.
The site itself is part of the experiment.
Questions
What is SERPish?
Who is SERPish for?
Why use a SERPish tool instead of just asking ChatGPT or Claude?
How are SERPish tools and recommendations tested?
Do I need an account, and what’s free?
What happens to the information I paste into a tool?
Still building. Get new SERPish things when they’re ready.
Let me know