Search looks different now.

SEO and AI search tools, research, and answers

Find out how people discover websites, improve your content for search, and use tools and tested workflows to make the work easier.

Map the questions customers have before they buy

Enter your website to get the questions people are likely to ask as they research a problem, compare options, and decide what to buy.

Try it free. No account needed.

Explore what you can do with SERPish

Find Reddit threads ranking in Google, write page titles and descriptions, or plan what a page should cover. These previews show each tool and the kind of result it returns.

BetaLiveReddit query finder

Discussions and forums block

r/AskRunningShoeGeeks1

Open the tool →

BetaLiveContent brief builder

Target keyword

project management software for agencies

Search intent

Commercial

Write briefuses 1 credit

Result

Recommended title57 characters

Project Management Software for Agencies: A Buyer's Guide

Open the tool →

BetaLiveTitle and meta writer

Primary keyword

women's hiking boots

Page type

How the tools work

Choose what you need

Research a topic, write or improve a page, or plan an SEO test.

Add your details

Enter a website, keyword, topic, or page information. Each tool shows you what it needs.

Review the results

Get structured results you can review, edit, and use in your work.

The work

SEO and AI tools for research, content, and testing

Research

Research & Discovery

Map the questions people ask on the way to a purchase, find Reddit threads ranking in Google, and check whether AI answers mention your website.

Write

AI Writers

Write and improve website content, from page titles and introductions to FAQs and content briefs, using structured workflows.

Write page introductions that answer the searcher's question in the first two lines.

See all tools →

Research

SEO and AI search research

See what’s being tested, how each test is set up, and what’s been observed so far. Tests that are still running or inconclusive are published too.

See all research →

Guides

Guides for SEO, AI search, and automation

Learn how to improve search visibility, use AI in your workflows, and evaluate what works. Guides include examples, methods, and steps you can apply to your own website.

Research & Discovery

How to Map SEO and AI Search Across the Customer Journey

Emily Yetzer

Oct 27, 2026

SEO testing

How to estimate the traffic value of improving an SEO ranking

Emily Yetzer

Sep 10, 2026

SEO testing

How to read a test result you don't like

Emily Yetzer

Sep 7, 2026

See all guides →

About SERPish

I’m Emily Yetzer. I’ve spent fifteen years in SEO, from the technical foundations of how sites are built and discovered to the content people find when they get there. SERPish is where I keep learning, building, and testing. I use it to experiment across search, AI discovery, content, automation, and development, then share what proves useful.

The site itself is part of the experiment.