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Decision journey finder
Find the questions buyers ask at each stage of the decision journey.
credit cost
2
Overview
What it does
Enter a website and get the questions its buyers are likely to ask at each stage of the decision journey. The tool reads the homepage to learn what the company sells, then lays out questions from the first sign of a problem through to the final choice.
Most sites cover the start and the end of the journey: informational articles at the top, branded pages at the bottom. The questions in between — comparing options, checking requirements, vetting a shortlist — are where coverage usually drops off. This tool puts those questions in front of you.
Takes a website address and, optionally, who buys from it (for example, "mid-market legal teams")
Reads the homepage to understand what the company sells
Returns about 30 questions across six stages of the decision journey
Gives each question in two forms: how someone would type it into search, and how they would ask an AI assistant
Marks the mid-journey stages, where most sites have the least content
The six stages
Stage | The buyer is | Example question types |
Problem | Noticing something isn't working | Symptoms, causes, how to fix it |
Solution awareness | Learning that a type of solution exists | What is it, how it works, types, build vs buy |
Requirements | Working out what they need | Must-have features, fit for their team or industry |
Evaluation | Comparing options | Best options for their needs, alternatives, comparisons |
Validation | Checking a shortlisted option | Pricing, reviews, integrations, setup, switching |
Decision | Ready to act, or already a customer | Demo, trial, sign-in, support |
Solution awareness, Requirements, Evaluation and Validation are the mid-journey stages.
How to use the results
Check each mid-journey question against your site. Is there a page that answers it?
Group unanswered questions by stage to see which page types are missing: comparison pages, alternatives pages, use-case pages, pricing explainers, integration pages
Use the AI-assistant form of each question to test how AI answers describe your category
Method
How it works
Enter a website
Add the site you want to map. Add who buys from it if you want sharper questions.
The tool reads the homepage
It works out what the company sells from the homepage. If it can't read the page, it asks you instead.
Get questions by stage
About 30 questions across six stages, each in search form and AI-assistant form, with the mid-journey stages marked.
Check your coverage
Look for a page that answers each mid-journey question. The unanswered ones show which pages are missing.
Example
Sample output
Input
Website: notion.com
Who buys it: operations teams
Result
We read this as: Notion sells an AI-powered workspace that unifies documents, knowledge, and custom agents into one system of record, aimed here at operations teams.
Problem
Why is our team's information scattered across so many different apps? — information scattered across apps
Why does putting together our weekly reporting take so long every time? — why do reports take so long
Why does my team spend so much time answering the same questions over and over? — too much time answering repeat questions
Solution awareness · mid-journey
What does it mean for a tool to be a company's system of record? — what is a system of record
What is an AI workspace and how does it actually work? — ai workspace software explained
Should we build our own internal tools or buy existing software for it? — build vs buy internal tools
Requirements · mid-journey
What should I look for in a workspace tool that gives cited answers? — workspace tool with citations
What features does an operations team need in an AI workspace? — ai workspace for small ops team
What security and compliance features should I require from an AI workspace tool? — security requirements for ai workspace
Evaluation · mid-journey
What is the best AI workspace tool for operations teams? — best ai workspace for operations teams
What are some good alternatives to Notion? — notion alternatives
How does Notion compare to other AI workspace tools? — notion vs other ai workspace tools
Validation · mid-journey
How much does Notion cost? — notion pricing
What do reviews say about using Notion day to day? — notion reviews
Is Notion actually worth adopting for an operations team? — is notion worth it for ops teams
Decision
Can I try Notion for free before committing? — notion free trial
How do I get a demo of Notion for my team? — notion demo
How do I get my operations team set up and onboarded in Notion? — notion onboarding guide
Example run on Notion's public homepage. SERPish is not affiliated with Notion.
FAQ