Beta
Title bet: compare title tags before you publish
Compare two to four title tags for one query and see which is the stronger bet.
credit cost
1
Overview
What it does
Title bet takes a target query, a page type, two to four candidate titles, and optional notes on what the page covers. It tells you which title is the stronger bet for that query and why.
Before the model sees anything, the tool checks each title itself: its length in characters, with anything over 60 flagged; whether the query appears in full, in part, or not at all; and how early the first query term appears.
The result has three parts:
The pick. One title, with the reason it is the stronger bet for this query and page type.
Per title. An assessment of each title on intent match, specificity, clarity, differentiation, and truncation risk.
What would make the others stronger. The single change that would most improve each title that wasn't picked, described rather than written for you.
Title bet is a judgement, not a prediction. It does not estimate click-through rate, clicks, or rankings, and it does not look at search results. It also doesn't write titles. For that, use the Title and meta writer.
The sample below is step one of a three-part example: choose the change here, plan it in the split test planner, and read the result in the test results analyzer.
Method
How it works
1. Enter the query and page type
The query the page should rank for, and what kind of page it is.
2. Paste two to four titles
Add notes on what the page covers and who it's for, if you have them.
3. Get the pick
One title picked, an assessment of each, and the change that would most improve the others.
Example
Sample output
Input
Target query: women's hiking boots
Page type: Category
Title 1: Women's Hiking Boots | Northtrail
Title 2: Women's Hiking Boots: Waterproof & Lightweight | Northtrail
Notes: Category page, one of 120 using the same "[Category] | Northtrail" pattern. Most-used filters on the page are waterproofing and weight.
Result
Tool checks
Title | Characters | Query match | First query term |
Title 1 | 33 | Exact | Front-loaded (word 1 of 4) |
Title 2 | 59 | Exact | Front-loaded (word 1 of 6) |
The pick
Title 2 — it carries the same exact, front-loaded match as Title 1 but adds waterproofing and weight, the page's two most-used filters, giving searchers a concrete reason to click without pushing past the length limit.
Per title
Title 1 — a clean exact match on the query, front-loaded at word one, so intent is covered and it reads instantly. But it's the bare template pattern with nothing that distinguishes this category page from the other 119 running the same structure. Safe and short at 33 characters, with plenty of room unused.
Title 2 — same exact match, same front-loading, so it loses nothing on intent. It uses the extra room to name waterproofing and weight, which the context confirms are the filters people actually use on this page. At 59 characters it sits right at the edge, one character from being flagged.
What would make the others stronger
Title 1 — working in a specific, page-relevant detail (waterproofing or weight, per the stated filters) would give it the same differentiation Title 2 already has.
Northtrail Outfitters is a fictional retailer. All numbers are sample data.
FAQ
Common questions
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